FOR HARDWARE, DIY AND TRADE STORES · AUCKLAND
Turn a quiet aisle into
the busiest corner of your store
The Hotlap Store Takeover: an unattended racing simulator that keeps customers in store longer, gets them back to beat their time, and hands you a list of people who opted in to hear from you. You set the prize. It runs itself.
Or email info@trackstar.co.nz with your store name and the dates you're thinking of. Want to see it first? Ask for a free 60-minute demo on your floor. No cost, no obligation.
Limited dates. Six rigs are shared between corporate events and store takeovers, and Christmas trade and Bathurst week go first.
Unattended
No staff needed to run it
Hotlap Challenge
Our custom-built promo software
Opt-in leads
Drivers leave their details for your prize draw
Your promo, your rules
Run any giveaway you like
Walkthrough
Watch a full session, start to finish
From the attract screen to the hotlap, the results and the prize entry, exactly as a customer sees it in store.
We configure the challenge
Track, cars, livery, laps or a time limit, and basic assists like automatic transmission and the racing line, so first-timers can have a go. Your logo sits on every screen.
Customers race for the fastest lap
Walk up, press start, drive. Every session lands on the live leaderboard, and the rig resets itself for the next driver.
They opt in. You award the prize
After their lap, drivers can enter their name, phone and email. Run whatever promotion or giveaway you like, from a store voucher to a race day, and contact the winner yourself.
The simulator
Built to stop people in the aisle
A custom-built Trackstar chassis with a racing seat, force-feedback wheel and pedals, a curved ultrawide screen and red underglow.
- Runs Trackstar | Hotlap Challenge, our custom promotional software
- Your company logo on the start screen, results screen and leaderboard
- Assists for beginners: automatic gears and an on-track racing line
- Delivered, set up and collected by Trackstar
The Hotlap Store Takeover
Everything that comes with it
- A custom-built Trackstar simulator with racing seat, force-feedback wheel, pedals and a curved ultrawide screen
- Trackstar | Hotlap Challenge software, configured for your store: track, cars, livery, laps or time limit, beginner assists
- Your logo on every screen: start screen, results and leaderboard
- Opt-in contact capture after every hotlap, with every entry going to you for the prize draw
- Delivery, set-up and collection by Trackstar, Auckland-wide
- Run any promotion you like. A store voucher, a race day, a tool bundle. You set the prize and award it.
- Branded live leaderboard screen with promotional slides for your prize and in-store deals (optional, below)
- Staff mode so your team can compete without touching the customer board (optional, below)
Optional add-ons
Live leaderboard screen
A company-branded screen mounted above the simulator shows the live top 10 so the whole aisle can follow the competition. Add as many promotional slides as you like to push the Hotlap Challenge prize or other in-store deals.
Optional add-on
Staff mode
Your team will want a turn. It's great for morale and a bit of friendly rivalry between colleagues. Staff mode lets staff set times on the simulator without affecting the leaderboard of the customer competition you're running.
Optional add-on
Questions store managers ask
The things you'd want to know before saying yes
Who runs it day to day?
Nobody has to. Customers walk up and press start, the rig resets itself after every session, and we set it up and collect it. Your staff don't need to touch it.
How much space and power does it need?
One standard power point and about 1.5m × 1.5m of floor
What can we give away?
Anything you like. A store voucher, a tool bundle, a race day. You decide the prize and the rules, we put it on the screens, and the fastest lap wins.
Can we choose the track and the cars?
Yes. Track, cars, livery, laps or a time limit, and beginner assists like automatic gears and the racing line are all set to suit your store before it arrives.
Who gets the customer details?
You do. Drivers choose whether to enter their name, phone and email after their lap, and those entries go to you to award the prize. Trackstar's privacy statement covers how they're stored.
What if something goes wrong with it?
Call us and we'll talk you through it or come out the same day.
Can our staff have a go?
Yes, and they'll want to. Staff mode lets your team set times without affecting the customer leaderboard, so the competition stays fair.
Do we need more than one store?
No. One store, one week is a fine place to start. If you have several branches, we rotate a rig around them so every store gets a turn.
Put a rig on your shop floor
Email us your store name, the dates you have in mind and what you'd like to give away. We'll reply with availability, and if you'd like to see it first, we'll bring a rig out for a free 60-minute demo.
or call 022 105 2818